Will Google’s new bet on low code/no code pay off this time?

Google placed a big bet on low-code and no-code software development by launching Vertex AI about a year ago. But with a new release, analysts think that the internet giant may finally be able to make a dent in the highly competitive market.

At the Applied ML Summit on Thursday, Google Cloud announced several new features to Vertex AI, including Training Reduction Server, Tabular Workflow, and Example-Based Explanations, which are aimed at helping customers better utilize machine learning models and cut down on their dependence on trained experts.

“Our performance tests found a 2.5x increase in the number of ML predictions generated through Vertex AI and BigQuery in 2021, and a 25x increase in active customers for Vertex AI Workbench in just the last six months, customers have made clear that managed and integrated ML platforms are crucial to accelerating the deployment of ML in production,” Google said in a blog post.

Google entered the low-code/no-code market in early 2020 with the acquisition of AppSheet, which was already an eight-year-old company at the time of acquisition. Despite the acquisition, Google is yet to be seen as a serious contender in the low-code/no-code market. Analysts believe Vertex could give Google one more shot at making a dent in the audience for low-code/no-code software development.

“Vertex AI with a value proposition of 80% lesser lines of code requirement compared with other platforms to train a model with custom libraries will further enhance Google’s positioning in low code/no code space,” said Pareekh Jain, founder of Pareekh Consulting. “Google is not counted among leading low-code/no-code platforms yet and this will help improve the positioning of Google.”

According to Gartner’s magic quadrant for enterprise low-code applications, leading players in the industry include OutSystems, Mendix, Microsoft, Salesforce, and ServiceNow. Google didn’t feature in any of the four quadrants, according to the report, issued in August last year.

Copyright © 2022 IDG Communications, Inc.

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