Take a look at the startups making waves in innovation in 2022

The company does this with a sales funnel optimisation service. They identify the points where users are experiencing issues, support them with virtual assistants and recommend process improvements. The pilot with BBVA to integrate this service, which is already in the deployment phase, is improving users’ digital experience. For Gómez, who also took part in the InnovaHome Festival, “working with a special team on the pilot and applying a multidisciplinary approach” boosted the success of the partnership.

But innovation in marketing doesn’t stop there. Next we’ll see the “use of customization strategies proactively driven by artificial intelligence”. In this way, the system will be able to determine the user profile, their intent and their engagement in order to adapt buying processes in real time.

FairPlay Consulting (Glassbox): moving towards a true omnichannel scenario

Very much like the CEO of Sentimer, Victor Lachicaa partner at FairPlay Consulting Mexico, believes that hyper-personalisation is becoming, relevant. His company is also focused on supporting other businesses with “retaining and attracting customers” thanks to platforms like Glassbox, which stores user interaction data and analyzes it using artificial intelligence to generate knowledge for those businesses. It’s a service that BBVA Mexico is already using, following a pilot with FairPlay Consulting that taught them to find “the best of two worlds – technological innovation and corporate structure”.

“The tendency is to understand your customers in the ‘phygital’ environment”

What challenge remains unsolved in improving the digital journey? In Lachica’s opinion, merging it with the off-screen journey: “The tendency is to understand your customers in the ‘phygital’ environment – once businesses have analysed.” [user information] from both the digital and physical channels and have brought that data together, they will be able to provide the best experience.”

Usyncro: agility to keep the wheels of logistics turning

When you’ve managed to persuade a customer to buy a product, the goal is to get it to them in the shortest possible time. For this reason, numerous startups are working to innovate in the supply chain, including Spanish company Usyncro (formerly eCustoms). Its CEO, Cristina Martin Lorenzo wanted to develop a solution to tackle “traditional paper-based logistics management and manual processes” and designed “the logistics marketplace”. essentially, the solution coordinates all those involved (exporters, importers, freight companies, etc.) and provides traceability and efficiency by combining technologies like blockchain and artificial intelligence.

As a result of the pilot, BBVA now promotes this marketplace to its customers, and Usyncro offers financial products to its customers. Martín Lorenzo describes this alliance as “a boost in the evolution” of his project and “a step in supporting the digitisation of SMEsFrom his point of view, smart logistics will continue to be a priority: “We will keep bearing the burden of supply shortages throughout 2022, both in the technological field and where many raw materials are concerned. Agility in handling the paperwork and tracking the goods will be key to staying ahead of customer demand and remaining competition”.

As the results of the pilots that these five startups have carried out with BBVA show, collaboration and innovation are two interlinked concepts that have been, are and will be essential for technological advances to ultimately benefit customers. The future is being written by various hands and will come to be read by all of us.

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