Online ratings may improve physician visibility, increase patient trust


Disclosures: Franko reports being the owner and founder of SurgiSurvey LLC.

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Online ratings benefit physicians by improving search results, online visibility and patient trust by providing information that leave patients confident in their choice of physicians.

“I would encourage all doctors to consider using online reviews as a way to improve your overall reputation, increase your business, to look good for patients and build trust even if it’s a little bit uncomfortable and it’s not something you’re familiar with,” Orrin I. FrankoMD, founder of SurgiSurvey LLC and a board-certified orthopedic surgeon at East Bay Hand Medical Center, told Healio. “Consider the fact that it’s widespread and it shouldn’t be scary.”

Franko noted that online ratings can be valuable for physicians at any stage in their career as it brings more value to the practice and provides physicians with a good reputation.

To receive reviews, physicians need to set up an online profile on a review site, such as Google, Yelp, Healthgrades or Vitals, which Franko noted is free to do. Once the profile is set up, Franko said physicians will receive a link that they can share with patients through email or text message.

“This is challenging for an office to do on your own, but there are so many third-party companies that can do it for you and it’s not expensive,” Franko said. “They’ll email patients on your behalf and ask them to solicit five-star reviews. That’s how you’re going to improve your online ratings. If you don’t ask, you won’t get them.”

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