Hospital data is funneled to Facebook, Verily’s business model, and virtual reality surgery

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Facebook is getting sensitive health data from hospital websites

A tracking tool installed on many hospital websites has been gathering patients’ sensitive information and sharing it with Meta‘s platform Facebookan investigation from The Markup finds. Out of 100 top hospital sites, 33 had installed a tracker called Meta Pixel that sends the social media giant data, in exchange for analytics about the ads that health systems place on Facebook and Instagram.

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The tracker sends Meta data when people schedule appointments, which could include IP addresses, doctors’ names, and a search term used to find the doctor — which could be as sensitive as “pregnancy termination,” the investigation finds. Meta Pixel was also installed inside patient portals for seven health systems.

The Markup did not find evidence that the health systems nor Meta were obtaining patients’ consent, which some experts said could constitute a HIPAA violation. Read the full investigation, co-published with STAT.

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Verily co-founder on the business case for real world data

With help from former FDA bigwigs like Amy Abernethy, Alphabet life sciences spinout Verily has set out to become a leader in collecting and processing real world data assembled from medical notes, insurance claims, social media posts and more. It’s information that could help us learn how new treatments, including drugs, really work. This week at the BIO conference, STAT biotech reporter Jonathan Wosen chatted with Verily co-founder and chief medical and scientific officer Jessica Mega about the company’s health data projects, which include using wearables to better understand the progression of Parkinson’s disease and developing more accessible continuous glucose monitors for diabetes in a partnership with Dexcom.

Asked about Verily’s business model, Mega said real-world data could help research and development organizations zero in on new targets. “So if someone starts to understand and subset diabetes, you might actually have new biological pathways, and you may even think about new targets,” she said. A prime example: Verily’s partnership with Sosei Heptares, aimed at identifying new biological targets for therapies.

Read the full Q&A here.

Study: VR doesn’t really move needle on orthopedic training

A small study of about 20 orthopedic trainees found little difference in time or physical accuracy for a routine pediatric procedure when trained on a physical model, a virtual reality module, or reading and watching videos. But trainees preferred VR over reading and watching videos, the study finds. The authors say that while practicing on a physical model “may be the most realistic method to train novice surgeons,” VR might work just as well “while offering a more convenient [way] to practice surgical skills,” the authors wrote.

Agreeing on what “good” means

You wouldn’t compare a measurement in kilometers to a measurement in miles, but in a new paper, Concert Health argues something very similar is happening among the crop of new companies offering collaborative care to treat behavioral health issues in primary care. Concert says that companies reporting their results aren’t all using the same treatment windows or targets. Concert offered up its own scores to show how the most rigorous form of measurement can impact how effective a treatment looks. (Spoiler: Concert thinks it’s very rigorous.)

The goal, COO Virna Little told STAT, is to encourage consistency and transparency: “If you’re going to be in this space, and you’re going to say you’re getting people better, let’s talk what your outcomes are,” she said.

Flip the switch to bilingual

There’s an uptick in digital health companies working on translating their tools. Blue Note Therapeuticswhich is developing products for cancer-related anxiety and depression, recently announced a free cancer wellbeing product in Spanish, following news from Pear Therapeutics earlier this year that its treatments for substance use disorder and opioid use disorder would be available in Spanish. And this week, at-home diagnostics company Everly Health has made a Spanish version of its services available through its enterprise arm, including test kits, results, online resources, and telehealth consultations in Spanish.

FTC is latest to investigate Cerebral

As online mental health competitors seek to distance themselves from Cerebral — which has faced censure and government inquiry for its targeted ads and dispensation practices for controlled substances — yet another federal agency is looking into the company following an existing Drug Enforcement Agency investigation. The Federal Trade Commission is investigating whether Cerebral’s business practices were “unfair and deceptive,” the Wall Street Journal reports.

Deals and news

  • Virtual care company K Health will begin using an algorithm to help clinicians on its platform deliver hypertension treatment personalized to individuals. The algorithms uses data from Mayo Clinic Platform including demographics, medical history, lab results, medications prescribed, and outcomes.
  • Sidekick Healthwhich recently announced it had raised $55 million to advance its digital therapeutics platform, has now fully revealed a partnership with Eli Lilly. The new product will be launched first in Germany, and will support people undergoing Lilly’s oncology treatment programs for breast cancer.

Personnel file

  • Genetic data startup Sema4 announced that CFO Isaac Ro will be departing the company in August. Deputy CFO Richard Miao will take over duties while the company hunts for a new financial chief.
  • Prescription digital therapeutics company Pear Therapeutics added three new board members: Paul Mango, Tim Wicks, Shiva Rajaraman. Mango previously held posts at the Department of Health and Human Services and McKinsey. Wicks most recently worked at UnitedHealth Group until his retirement in 2021. Rajaraman is currently the VP of product at NFT marketplace OpenSea. Previously he worked at Meta , Google, Spotifyand WeWork.
  • Also in digital therapeutics, Freespirawhich makes a device and software to treat panic disorder and post-traumatic stress disorder, appointed Joseph Perekupka as CEO. Previously he served as SVP of North America for Brainsway and chief commercial officer at Eversana. Freespira’s treatments are currently FDA cleared in adults and the company is pursuing clearance for adolescents.
  • How Houston moved 25,000 people from the streets into homes of their own, New York Times
  • How Apple’s thoughtful, measured approach is building a revolution in health, TechCrunch
  • Congress might finally have a deal on data privacy, The Verge

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