Horizon League Announces Innovative Partnership with Opendorse

*release courtesy of Horizon League*

INDIANAPOLIS – The Horizon League announced today a partnership with Opendorse highlighted by the HL becoming the first conference to have a conference-wide marketplace exclusively for League student-athletes. In addition, the partnership provides participating member institutions with access to Opendorse’s NIL products, including a school-specific marketplace for each individual institution and educational content.

“This groundbreaking partnership with Opendorse continues to showcase the Horizon League’s commitment to innovation within college athletics,” said Horizon League Commissioner Julie Roe Lach. “We remain committed to every aspect of the student-athlete experience and this will allow our student-athletes an ever opportunity to capitalize on their name, image and likeness while providing them in-depth information on brand building and financial literacy.”

“This partnership immediately positions the Horizon League as an NIL leader at the conference level,” said Opendorse CEO Blake Lawrence. “As we enter the second year of NIL, it will become vital for schools and conferences to engage their local markets to support student-athletes. The conference-wide marketplace and access to school-specific marketplaces will do just that. that Opendorse can empower the Horizon League and its student-athletes to better understand and maximize the opportunities that NIL brings.”

“Name, image, and likeness (NIL) opportunities continue to transform intercollegiate athletics and the League’s cutting edge agreement with Opendorse better positions League student-athletes to learn more about NIL related topics, to build their personal brands, and to engage seamlessly with people and companies providing NIL activities. “I am proud to be part of a League that focuses on a holistic student-athlete experience, and the Opendorse partnership aligns with this focus.”

“As a Wright State and Horizon League student-athlete, I am thrilled the League has partnered with Opendorse. Opendorse is an amazing platform with an unlimited amount of opportunities for all of us student-athletes. It is easy to use and allows us to promote and grow our name, image, and brand,” stated Horizon League Council and NCAA Division I SAAC representative Lainey Stephenson.

“It’s great to see the entire Horizon League be unified in helping our student-athletes maximize their potential with name, image, and likeness. YSU has done a tremendous job of really educating all of the student-athletes and all of the coaches from all of the different sports. I think everybody has a clear understanding and Opendorse is the gold standard for NIL deals,” said Youngstown State men’s basketball head coach and member of the NIL Advisory Group Jerrod Calhoun. “With what’s going on with the landscape of college athletics, to hire the best is a major statement by our athletic department and the League.”

The new agreement continues the Horizon League’s current partnership with Opendorse’s content solution and expands the relationship to include all Opendorse resources including compliance, education, insights and the marketplace.

All of these components combine to provide an amazing opportunity for Horizon League student-athletes. Student-athletes will be able to utilize Opendorse’s first-class education modules, including the Masterclass Collection, to help build their brands and understand the financial impacts of NIL deals. They will also have access to multiple marketplaces to then take that knowledge and find the right NIL deals for them. Their institutions and the League will also be able to track deals and provide content to help build their brands.

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