Focus on the future: US Bank innovation team delivers insights into CES 2022

Imagine a world where you don’t need to press a button to turn up the volume of your earbuds – you control them with only your thoughts.

A world where you can change the color of your car, or order coffee in the metaverse and have it delivered to you in real life.

Computers that “breathe”. And a TV remote control that converts radio frequency waves from your WiFi router into power, never needs batteries.

These things are not in the future. They were all shown this year at CES, the massive annual technology trade show in Las Vegas. Like last year, much of the event was online. A team from the US Bank Innovation Team participated virtually because we are constantly looking to take the lead in creating new possibilities for our customers.

“The world is changing rapidly, and CES gives us a glimpse of what’s coming and how we can integrate with the latest ideas and technical innovations,” said Todd Mooning, Head of Applied Advisory at US Bank and a CES attendee for many years. “The pandemic has changed customer behavior and made digitalization more important than ever. The US Bank is well positioned to provide the technology, advice, and assistance our customers have come to expect.”

The most important trends in CES 2022

The most popular topics at CES 2022 were the same ones that have dominated tech headlines for some time: cryptocurrencies, non-fungible tokens (NFTs), electric, autonomous, electric and autonomous vehicles, artificial intelligence, content creators, and sustainability.

While there’s never been a shortage of new, eye-catching tools, the biggest trend our team noticed is that many of these key themes are intangible—they’re ones and zeros in code that facilitate experimentation, creative expression, and ideas—rather than the things you want. Plug it into an outlet.

“CES has transformed from an event that was all about hardware and physical hardware to one that highlights technology as a Empowerment “With this focus on things like social voice and NFTs, the platforms are providing creators with new ways to share, own, and sell their digital assets,” said Valerie Lancel, Lead Innovation Team for Intellectual Property, Research and Prototyping.

Another sign of this: for the first time, CES offered an entire program path on blockchain-based technologies such as cryptocurrency, which has been a major topic.

“The US bank has had a blockchain and cryptocurrency practice for the past six years and is an industry leader,” said Chris Collins, who is part of the practice as a member of the innovation team. “Seeing crypto and blockchain soaring at CES this year is to validate the focus and work we put in.”

The focus on sustainability has been broadly evident across products and industries – from electric cars, to food technology innovations that tackle poaching, to automated machines and autonomous systems that improve agriculture, often using artificial intelligence. Not to mention the TV remote we mentioned recharging itself over your Wifi.

What is the Bank of the United States doing?

The US bank’s innovation team is keeping a close eye on all of these trends.

“What we do is look at the horizon to imagine possibilities and scenarios that affect our customers’ lives in the future, and CES is a great place to get a broad perspective,” Munning said. “No one can tell us exactly the future, of course, but we can start taking smart actions to help the bank prepare for eventualities.”

Like: What is the role of money in metaverses? You can actually buy and sell land, wearables, etc. at Decentraland Market. You can even order coffee at a virtual café delivered to your actual home.

As the future advances, US Bank is already creating amazing experiences that our customers may not even know they want yet.

“Technology continues to provide new ways to connect and communicate, and we continue to see these signals that point to a fundamental shift in how we interact with each other,” Lancel said. “As a bank we are exploring how to participate in those virtual worlds – those virtual economies – and how to support them in a real and authentic way.”


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