FMCG companies find a way through the metaverse

Plans are afoot to have a dedicated metaverse presence that goes beyond just event-based presence for brands across the board as a separate channel to fuel sales growth, industry experts said.

Synopsis

FMCG brands in particular see immense potential in the space and are pulling out all stops to ensure that their presence is a solid one in the metaverse. At this point, these companies are even mulling providing non-fungible tokens (NFTs) for free as a means to rate higher on the ‘cool quotient’ with youngsters.

Chennai|Delhi: The next time your partner says I love you to the moon and beyond, you may just want to believe them. Recently, FMCG brand – Mondelez’s Cadbury created an immersive 360-degree virtual environment in the Metaverse that gave couples the experience of walking around on the Moon on Valentine’s Day. Mondelez is not alone. Scores of FMCG brands like McCain, Tata Tea, ITC are doubling down on their investments in the latest frontier of

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