Contrasting Ascend Wellness (OTC:AAWH) and USANA Health Sciences (NYSE:USNA)

Ascend Wellness (OTC:AAWH – Get Rating) and USANA Health Sciences (NYSE:USNA – Get Rating) are both small-cap medical companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability , analyst recommendations, dividends, risk, earnings, valuation and institutional ownership.


This table compares Ascend Wellness and USANA Health Sciences’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Ascend Wellness -29.10% -48.74% -12.62%
USANA Health Sciences 9.41% 27.04% 18.67%

Insider & Institutional Ownership

0.0% of Ascend Wellness shares are held by institutional investors. Comparatively, 55.7% of USANA Health Sciences shares are held by institutional investors. 24.9% of Ascend Wellness shares are held by company insiders. Comparatively, 0.4% of USANA Health Sciences shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Ascend Wellness and USANA Health Sciences’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Ascend Wellness $332.38 million 1.30 -$122.66 million N/A N/A
USANA Health Sciences $1.19 billion 1.12 $116.50 million $5.41 12.79

USANA Health Sciences has higher revenue and earnings than Ascend Wellness.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Ascend Wellness and USANA Health Sciences, as provided by

Sell ​​Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ascend Wellness 0 0 2 0 3.00
USANA Health Sciences 1 1 1 0 2.00

Ascend Wellness presently has a consensus target price of $9.00, suggesting a potential upside of 258.57%. USANA Health Sciences has a consensus target price of $77.67, suggesting a potential upside of 12.22%. Given Ascend Wellness’ stronger consensus rating and higher probable upside, Equities research analysts clearly believe Ascend Wellness is more favorable than USANA Health Sciences.


USANA Health Sciences beats Ascend Wellness on 6 of the 11 factors compared between the two stocks.

About Ascend Wellness

(Get Rating)

Ascend Wellness Holdings, Inc. engages in the cultivation, manufacture, and distribution of cannabis consumer packaged goods. Its cannabis product categories include flowers, pre-rolls, concentrates, vapes, edibles, and other cannabis-related products. As of December 31, In 2021, the company operates 20 retail locations. It also sells its products to third-party licensed cannabis retail stores. The company was incorporated in 2018 and is headquartered in New York, New York.

About USANA Health Sciences

(Get Rating)

USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional and personal care products. The company offers USANA nutritional products that comprise essentials/CellSentials, such as vitamin and mineral supplements that provide a foundation of total body nutrition for various age groups; optimizers comprising targeted supplements that are designed to meet cardiovascular, skeletal/structural, and digestive health needs; and foods that include meal replacement shakes, snack bars, and other related products. It also provides Celavive, a skin care regimen for various skin care types and ethnicities; and other products for prenatal, infant, and young child age groups. In addition, the company offers materials and online tools to assist associates in building their businesses, as well as in marketing products. It offers its products directly in the Asia Pacific, the Americas, and Europe, as well as online. The company has a research collaboration agreement with Beij ing University of Chinese Medicine for research in the field of traditional Chinese medicine; and National Sports Training Bureau. USANA Health Sciences, Inc. was founded in 1992 and is headquartered in Salt Lake City, Utah.

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